Designing a smarter digital experience for students
A modern college website designed to make academic information easier to discover, understand, and navigate. The experience brings programs, campus life, admissions, events, and essential information together in a clear and student-focused interface.
The challenge:
The challenge was to create a college website that could communicate a wide range of information without making the experience feel overwhelming. Prospective students need to quickly understand what the college offers, explore programs, discover campus life, and find important information such as admissions, events, and contact details. With multiple types of content competing for attention, the goal was to establish a clear visual hierarchy and make the overall experience more structured and intuitive.
Another key challenge was balancing the institution’s academic credibility with a modern and engaging digital presence. The website needed to feel trustworthy and professional while still being approachable for students. I focused on creating a consistent layout, clear content sections, strong calls to action, and an easy-to-follow navigation structure so users could move naturally from discovering the college to exploring programs and taking the next step.
Core findings
The research and review of the existing experience highlighted several opportunities to improve how students discover and interact with the college website. The most important finding was that the experience needed to prioritize user intent rather than simply presenting information. Students should be able to understand the college’s value, explore relevant opportunities, and find their next action with minimal effort.
